ABOUT US

THE BEGINNING

Founded in 2023 by Hengtraco Group, we are a safety shoe company based in Indonesia, driven by a passion for innovation and a desire to address the lack of innovation in local brands. Founded by a team of industry experts, our company aims to redefine safety footwear with a fresh perspective.

OUR MISION

At our core, we believe that safety should go beyond conventional measures. We understand that your well-being and protection are of utmost importance, which is why we strive to deliver safety solutions that surpass industry standards.Our safety shoes have undergone rigorous testing and certification (SNI) processes to ensure that they meet or exceed industry regulations and standards. 

OUR VISION

One of the key pillars of our company is innovation. We are dedicated to pushing the boundaries of safety shoe design and functionality. Through extensive research and development, we continuously seek new ways to enhance the safety features of our products. Our goal is to revolutionize the safety shoe industry in Indonesia by introducing cutting-edge technologies and materials.

Trust us to go above and beyond to protect your feet, so you can focus on what matters most—your work.